Monday, January 26, 2015

Shelly's Gets A Logo

Soulard lost a longtime business back in September when Clementine's sold its last stiff drink on September 29. The building and parking lot across Allen were sold and a new bar will open in place of Clem's.

The new owners have done a lot of work to the building, Here's a recent picture of the outside.

Mark Packer first spoke at the November General Membership meeting of the Soulard Restoration Group about the building he had purchased and his plans. He said he wanted to make the place into a "true sports bar" and shot down rumors that the place would be a "gentleman's club". He said they were targeting a January 1 opening. A representative of the bar again spoke at the January SRG General Membership meeting where they invited residents to stop by for a tour if they were out and about. They also spoke of some mess that was caused by having to completely redo the main water line into the building.

There's no word yet on the opening date, but Shelly's In Soulard does have a Facebook page and a logo.

Shelly's In Soulard sports bar

The logo came from 99designs. a crowd-sourcing site. From the project page, 134 designs were submitted by 44 different designers and cost the owners of Shelly's $499. The bar also submitted a blurb about the description of the bar and its target audience.

"Description of the organization and its target audience

Shelly's will be a sports bar in the Soulard neighborhood in St Louis.
The Soulard area is a historic French district (mid 1800s victorian)
that is the nightlife and partying center of St. Louis. Soulard hosts
the second largest Mardi Gras celebration in the country.
Shelly's will be located in a 1860 vintage brick victorian building
with New Orleans style balcony. We are in the heart of Soulard. The
bar will be sexy but classy. We will have a "good time" party
atmosphere. We will have attractive outgoing flirty servers. Many flat
screen TVA for sports. We will do some live music. The Interior
features a large classic wood bar and lots of exposed brick and rich
wood. Drinks and food will be moderately priced. We are aiming at
business and working guys during the day and a fun crowd at night.
Target age range is 35-65.
We feature attractive outgoing flirty servers. I would like to see
some designs that convey a sexy look (without being sleezy or tacky or
making us look like a "strip club" - which we're not) - something that
says flirty, tease, suggestive, provocative. Maybe include some
element(s) like: the form or suggestion of the female body, an
attractive face, lips, high heals, mardi gras beeds, mardi gras mask,
a sly smile, martini glass or similar.
I would also like to see some designs that convey fun and party.
Something that is more wild and/or casual in styling and less "iconic"
and symetrical. Something that's a bit louder and more daring. We want
our bar to be the the place to party in Soulard. Looking for something
that says: fun, wild, up for whatever happens."

To the best of my knowledge, Shelly's In Soulard was recently granted a liquor license by the City of St. Louis's Excise Division.

Debate about Shelly's has been quite fierce on Next Door, the community social app. Feel free to post your comments below while keeping note of two things:

1) While this description doesn't scream "family-friendly", it doesn't say "half-naked waiters/waitresses who can hook you up with the white powder coke" either. It's pretty logical for any new place to want "attractive, outgoing flirty servers". Businesses (other than Clem's and their ridiculously stiff drinks) exist to make money. You want people to have a great experience. There's a difference between how much money you need to bring in when you've owned a building/business for awhile and how much you need to make after shelling (get it?) out a ton for rehabbing a building. Can you imagine how much it cost just to get the stale smoke smell out? Add in the cost of quite a few televisions and you are looking at a lot of money.

2) I'm tired of hearing "Soulard doesn't need ANOTHER sports bar". The only way that argument is accepted is if you can point me to all of these great sports bars you think we have in Soulard. I sure haven't found them. 

Saturday, January 3, 2015

Mardi Gras 2015 In St. Louis Begins Tuesday With Twelfth (12th) Night

The Mardi Gras or "Carnival" season begins each year with Twelfth Night on January 6th. Thus the Mardi Gras 2015 season begins this Tuesday. In St. Louis, and specifically Soulard, this holiday is celebrated in a unique way.

At 5pm. Soulard Mardi Gras dignitaries will gather on the second floor of Johnny's at 1017 Russell for an all-important gathering to decide the fate of Mardi Gras 2015. From 5 until roughly 6 pm, interested parties are invited to petition the board to attempt to sway their decision-making. Petitioners may do this in whatever way they see fit. Bribes are accepted and encouraged.

At roughly 6:30 pm the ceremonial King of Soulard Mardi Gras 2015, known at "Rex", will greet those gathered on Russell from the front steps of the restaurant. From there, he will announce the dignitaries' decision.

Should the decision be made to move forward with Mardi Gras 2015, a walking parade will then begin at Johhny's and wind its way through Soulard before ending at Soulard Market Park. Dignitaries and other locally-famous people will greet revelers at various establishments to toast the season. A presentation will be held in front of Soulard Market and the Soulard Mardi Gras flag will be raised high above the streets of Soulard.

This is all assuming that petitioners are successful in convincing the dignitaries to move forward with plans to celebrate Mardi Gras 2015 in St. Louis.

This is one of the coolest Soulard traditions so make sure to come out Tuesday night to Johnny's. Why Johnny's you ask? Well 1017 Russell is the birthplace of the Soulard Mardi Gras celebration. It was there in 1979 that Bob Brinkman and four of his buddies decided to throw a party. Hilary Clements owned 1017 Russell at the time and it was decided they would have the party at his house. The men each threw in $250 and invited 50 people. The event has now turned into the largest celebration in the region and what many claim is the second-largest Mardi Gras celebration in the United States.

If you're coming out to the Twelfth Night celebration on Tuesday, be sure to dress for the weather as it is an outdoor walking parade. Also, do not drive along behind the procession with your car, like a couple local reporters did two years ago. That's just asking for trouble.

As a reminder, the 2015 Bud Light Mardi Gras Grand Parade is scheduled for Saturday, February 14th. The Fat Tuesday Parade through downtown St. Louis is scheduled to begin at 5:30 pm on Tuesday February 17th.

Also, if you are on Twitter, remember to follow @STLMardiGras and tag your Mardi Gras-related tweets with #stlmg


There will be a Wig Contest at Nadine's that night as well. Where a wig there or when you stop by on the 12th Night parade and you could win up to $60 from Nadine's.

Sunday, December 28, 2014

New Year's Eve 2014 In Soulard

Here's a roundup of what is happening in Soulard on December 31, 2014 to ring in 2015.

Notes: I maintain that this is actually New Year's Eve 2014 not NYE 2015. Places like International Tap House, Nadine's and Llywelyn's are usually open for NYE with specials.


General Admission with Open Bar from 9pm - 1:30am: $70
Shot Specials
VIP Pre-Party from 7pm-9pm + GA: $90
VIP Tables: $100/person. 5 person minimum
Rent the stage for 15-20 people: $2000

Good Luck Bar & Grill

Open Bar 7pm-Midnight and appetizer : $50 in advance $55 at door
Contact for tickets

Big Daddy's

Blue Balls 2015
Open Bar 6:30pm-12:30am
5 course food buffet 7pm-10pm
Free Shuttle Service in Soulard area or downtown hotels
Discounted shots
$70 in advance $75 at the door


Dinner Special
Prime Rib, Salad, Baked Potato, Vegetable & Dessert: $24.95
Live music in the saloon 9pm-1am
Free Champagne and Favors at Midnight
Contact for more information


Premium Open Bar (starting at 7pm)
Dinner & Appetizer Buffet
Live music inside from The Darrell's
DJ on the enclosed patio
Specials on shots and Long Islands
Champagne Toast at Midnight
Tickets: $125

D's Place

No Cover
Free Champagne Toast at Midnight
DJ ProBACHative
Drink Specials and Late Night Menu
Contact for more information

Social House

104.9 official NYE 2015 Live Mix Party
Open Bar & Food Buffet starting at 8:30pm
Champagne Toast at Midnight
Shuttle service to downtown hotels
Tickets: $45

Monday, December 8, 2014

St. Louis SantaCon 2014 This Saturday

not the actual event logo

The annual pub crawl that is the 2014 St. Louis SantaCon will take place with Saturday through Soulard.

The fun kicks off at 5pm at Franklins Pub at the corner of 8th and Lafayette.

Here's the schedule

5p-6:30p: Franklins Pub

6:30p-8p: 1860 Saloon

8p - 9p: Molly's

9:30p-11p: Great Grizzly Bear

11p-Close: John D. McGurk's

SantaCon is held in cities all over the world. The local one was started several years ago by two women from Soulard, Natalie and Cara. If you go on the pub crawl, you'll meet both of them. Well, at least you should because they're awesome.

This year another Santa pub crawl, STL Santarchy, will be happening as well. That crawl has stops all through the day with the evening spent in Soulard. Beginning at 9p, Santarchy will hit Nadines, Joanie's, Bastille, Sonny's, Great Grizzly Bear, 1860 and Molly's.

Here's more about the St. Louis SantaCon from 2013 and 2012.

Nationally, SantaCon has gotten a bad rap due to people being shitheads in other cities. If you are interested in coming out for this crawl, dress up in your best Santa, elf or other Christmas attire and come ready to meet new friends and enjoy Soulard. If you plan on being a shithead or tend to do that when you're drunk, everyone would rather you go somewhere else, like St. Charles.

Don't have a Santa suit? Through the wonders of the internet and Amazon Prime, there is still time to order one and get it here by Saturday. Or were you thinking a different Santa suit? Amazon also has some very nice looking options for the ladies.

For more St. Louis SantaCon 2014 information, check out the event's Facebook page.

Thursday, December 4, 2014

2014 Soulard Parlour Tour This Weekend

The 39th annual Soulard Holiday Parlour Tour will be held this on Saturday, Dec. 6 and Sunday, Dec. 7. The tour, this year tagged "Living Witth History!" gives participants the opportunity to tour a variety of homes in the Soulard neighborhood.

Tours run roughly every 20 minutes from 11:40a-3:40p on Saturday and 10a-3pm on Sunday. Tickets are $22 in advance and $25 at the door.

Everything but the task of driving the buses is handled by volunteers for this event. (Click here if you want to volunteer) It's a great way to see the neighborhood and meet your neighbors. It always is a great way to show your family and friends your neighborhood.

Proceeds benefit the Soulard Restoration Group, which was formed in 1972 to serve the needs and take care of St. Louis's oldest neighborhood.

You can purchase your tickets at Soulard.org

Monday, November 24, 2014

Man Walks Through Glass Door At Mission Taco

This happened a couple weeks ago at Mission Taco in Soulard. Mission tweeted out this video last Friday. The man who just casually kicked out the glass in the door and walked through it was caught and will be paying for the door.

Saturday, November 22, 2014