You may have seen this article recently about a new campaign promoting St. Louis that is currently going on in Chicago.
If go to WeekendQuickie.com, you see a what looks like a Tinder of St. Louis attractions with some innuendo.
I scrolled through and found the Soulard entry. Spoiler: It's lame. Have no fear, though. Look below the lame one for some slightly cooler ideas.